Value proposition
Better habits made easy, great taste, clear dosing, and labels you can trust.

Audience & personality
Health-conscious adults and parents shopping for teens. Personality: credible, friendly, modern, and transparent.

Creative direction
Create a cohesive packaging system that reads clearly on shelf and online across bottles and refill pouches. The design should be minimal yet confident, driven by one strong visual device that scales across formulas (Multi, D3, Omega, Sleep) while keeping the master brand unmistakable.

Brand constraints (must-haves)

• Brand name “CoreKind.”
• Prominent formula name and count (e.g., 90 gummies | 45 servings).
• Front-of-pack benefit callout zone (e.g., Immune support, Sleep support).
• Supplement Facts panel (not Nutrition Facts), directions, warnings, other ingredients, allergen statement, manufacturer/distributor info, lot/expiry, and country of origin.
• Regulatory disclaimer: “These statements have not been evaluated by the FDA…” (or local equivalent).
• Child-resistant cap notation and tamper-evident statement (“Do not use if seal is broken”).
• Barcodes with clear quiet zones; recycling/How2Recycle marks where applicable.

Deliverables & specs

Item	Details
Formats	PET bottles: 60-count (S), 90-count (M), 120-count (L) with CRC cap; refill pouches (60-count)
Dielines	Pressure-sensitive bottle labels (front/back wrap) with 3 mm bleed; shrink sleeve option; pouch dielines with zipper & tear notch
Print files	CMYK + optional spot; vector PDF/X-1a + layered source files
Variants	Multivitamin, Vitamin D3, Omega (algae), Sleep (melatonin-free herbal) + seasonal
Barcodes	UPC/EAN on bottles and pouches; spare Data Matrix area optional
Regulatory	Supplement Facts, directions, warnings, other ingredients, allergen, manufacturer info, FDA disclaimer
Digital	E-commerce hero (front/angled), PDP detail set (back-of-pack close-ups), and lifestyle thumbnails
Mockups	Shelf set, hand-held bottle, bathroom counter scene, and 3D spin per SKU

Production notes (bottles, sleeves & pouches)

• Bottle labels: Use moisture-resistant film (PP or PET) with permanent adhesive; minimum live text 5 pt; avoid hairlines < 0.4 pt. Maintain ≥3 mm clearance from label seam and cap threads.
• Shrink sleeves: Include distortion map; leave transparent window optional for gummy color check; ensure sleeve perforation for tamper band.
• Pouches: Mono-PE or recyclable film where available; matte or soft-touch finish; avoid large unbroken tints prone to banding. Reserve unobstructed area for lot/expiry inkjet.
• Operations: Confirm CFR 111/FSANZ or local supplement labeling requirements; maintain consistent cap color across SKUs for brand unity.

Do / don’t

• Do prioritize instant brand read, clear formula differentiation, and simple hierarchy.
• Do test legibility on curved, glossy surfaces and at thumbnail sizes.
• Don’t crowd the front with claims—limit to one primary and two secondary callouts.
• Don’t rely on photo textures or heavy gradients that can print inconsistently.

Success criteria

• Recognizable at 2–3 meters on shelf and compelling at thumbnail size.
• Consistent master brand with unmistakable formula cues.
• Flawless regulatory placement and scannable barcodes.
• Prints cleanly across film labels, shrink sleeves, and pouches without rework.

Tone of voice
Clear, trustworthy, and supportive, science-forward without jargon; approachable without hype.