Value proposition
Restaurant-quality flavor in a pint, clean labels, rich texture, and memorable mix-ins.

Audience & personality
Food-loving shoppers and families seeking premium treats. Personality: warm, modern, honest, and a little adventurous.

Creative direction
Create a cohesive packaging system for paperboard pints and lids that reads instantly in the freezer aisle and online. The look should be minimal yet expressive, anchored by one unmistakable visual device that scales across flavors while keeping the master brand dominant.

Brand colours

Swatch	Name	HEX	Use
▉	Alpine navy	#1F2D3A	Wordmark, headlines, key dividers
▉	Cream snow	#F8F4EE	Primary background panels
▉	Berry glaze	#C04A5A	Flavor family A accents (fruit)
▉	Cacao ridge	#7A523F	Flavor family B accents (chocolate/nuts)
▉	Pistachio crest	#7DBA8A	Flavor family C accents (herb/nut/green)

Maintain AA contrast on Cream snow. Use one accent hue per flavor for instant recognition. Avoid neon/overly bright shades that shift in cold lighting.

Brand constraints (must-haves)

• Brand name “FrostPeak Creamery.”
• Principal display: flavor name, key descriptors (e.g., “Madagascar vanilla with bean specks”), net contents (e.g., 1 pint / 473 ml).
• Back/side: Nutrition Facts, ingredients (descending by weight), allergen statement (e.g., Contains: Milk, Tree Nuts), manufacturer/distributor info, barcode, lot/best-by zone, storage cue (Keep frozen).
• Claims only if substantiated (e.g., rBST-free dairy). Limit to one primary and two secondary callouts.
• System must work on direct-printed paperboard tubs and pressure-sensitive lid/side labels for short runs.

Deliverables & specs

Item	Details
Formats	16 oz (473 ml) pint tubs + lids; optional 3-pack variety sleeve
Dielines	Sidewall wrap (tapered), bottom disc, lid top + side band; 3 mm bleed; seam alignment zone
Print files	CMYK + optional spot accent; vector PDF/X-1a + layered source files
Variants	Core: Vanilla Summit, Dark Cacao, Strawberry Ridge, Pistachio Honey + seasonal
Barcodes	UPC/EAN on sidewall; quiet zones maintained
Regulatory	Nutrition Facts, ingredients, allergen, distributor, net quantity, storage, country of origin
Digital	E-commerce hero (front/angled), PDP detail set (panel close-ups), lifestyle thumbnails
Mockups	Freezer door set, shelf stack, hand-held pint, lid-off spoon view, and 3D spin per SKU

Production notes (tubs, lids & finishes)

• Substrate: Poly-coated paperboard suitable for freezer; specify board caliper for rigidity and lid fit.
• Finishes: Matte AQ or soft-touch with scuff-resistant varnish; avoid heavy floods at seam to reduce cracking.
• Condensation: Keep live text ≥4 mm from rim/roll and seam; minimum font size 6 pt; no strokes < 0.4 pt.
• Alignment: Plan for ±2 mm print/assembly tolerance at the seam—avoid critical graphics crossing the join.
• Short runs: If using PSL, select freezer-grade adhesive and film; confirm adhesion at −18 °C.
• Operations: Reserve unobstructed panel for lot/date inkjet and a QR linking to sourcing and scoop tips.

Do / don’t

• Do make flavor identification instant via a single accent color and succinct descriptor.
• Do test legibility under freezer glare and through frosted doors at 2–3 meters.
• Don’t crowd the front panel with claims or dense copy.
• Don’t rely on photo textures that muddy or band on coated board.

Success criteria
Recognizable as a family from a distance; unmistakable flavor cues; compliant labeling with scannable barcodes; clean print across direct tub print and label variants with minimal rework.

Tone of voice
Warm, confident, and appetizing, chef-curious without pretension; clear without jargon.