Value proposition
Power you can pick fast, clean, reliable performance with zero guesswork on the shelf.

Audience & personality
Home users, gamers, photographers, and office managers who value clarity and trust. Personality: modern, precise, practical, and no-nonsense.

Creative direction
Create a cohesive packaging system across blister cards, multi-pack cartons, and rechargeable kits that reads instantly in aisle and online. The look should be minimal and technical, driven by one strong visual device that scales across sizes (AA, AAA, C, D, 9V) and chemistries (Alkaline, NiMH Rechargeable) while keeping the master brand dominant.

Brand colours

Swatch	Name	HEX	Use
▉	Graphite black	#1F2329	Wordmark, headings, device outlines
▉	Electric blue	#2C73E0	Performance band, NiMH accents
▉	Zinc silver	#9DA7B2	Secondary text, dividers, housings
▉	Signal lime	#8BC34A	Callouts (recharge cycles, low self-discharge)
▉	Ice white	#F5F7FA	Background panels / contrast blocks

Maintain AA contrast on Ice white panels. Use Electric blue to distinguish Rechargeable SKUs; keep Alkaline SKUs primarily Graphite/Zinc with limited Signal lime for small badges.

Brand constraints (must-haves)

• Brand name “PeakCell Batteries.”
• Principal display (front): size (AA/AAA/C/D/9V), chemistry (Alkaline / NiMH Rechargeable), count, and key cues (e.g., Long-lasting, Low self-discharge, Pre-charged).
• For rechargeables: show capacity (mAh), voltage (1.2 V), and recharge cycles (tested value).
• For alkaline: show voltage (1.5 V) and best before zone.
• Side/back: device icons (remote, camera, toy, etc.), usage & charging guidance, storage/disposal info, warranty, and safety statements.
• Regulatory marks as applicable: CE, RoHS, WEEE (crossed-out bin), and recycling symbols; country of origin, barcode, and lot/batch fields.
• Plastic-reduced preference: paperboard-first solutions; use minimal PET/RPET only where retailer requires tamper visibility.

Deliverables & specs

Item	Details
Formats	Blister cards (AA/AAA/C/D, 2–24 ct), carton multipacks (AA/AAA 24–48 ct), 9V 1–4 ct, NiMH rechargeable 2–8 ct, charger starter kit
Dielines	Euro-hole peg cards (blister or paperboard clamshell), cartons with glue flaps, 3 mm bleed; charger kit box with insert
Print files	CMYK + optional 1 spot (Electric blue); vector PDF/X-1a + layered source files
Variant system	Clear colour logic: Blue = Rechargeable; Graphite/Zinc = Alkaline; size coded by a large letter badge
Barcodes	UPC/EAN on each retail unit; master carton barcode
Regulatory	CE/RoHS/WEEE marks as applicable; safety, disposal, and recycling text; country of origin; lot/batch fields
Digital	E-commerce hero (front/angled), PDP spec callouts, comparison chart (Alkaline vs NiMH), and lifestyle thumbnails
Mockups	Peg wall, shelf tray, hand-held blister, open charger kit, and 3D spin per SKU

Production notes (cards, blisters, and kits)

• Paperboard: 18–22 pt SBS with matte AQ for scuff resistance; minimum live text 6 pt; no strokes < 0.4 pt.
• Blister: Prefer paperboard pulp tray or RPET ≤30% window only as needed; ensure euro-hole reinforcement. Avoid glare over key specs.
• Cartons: Use inner corrugate spacer for heavy counts; maintain barcode contrast on matte stock.
• Cells: Provide artwork for battery sleeves (polarity, size, chemistry, capacity, caution).
• Charger kit: Die-cut tray for charger + cells; quick-start leaflet with pictograms; reserve QR to full manual.
• Operations: Unobstructed area for date/lot inkjet; clear best before for alkaline.

Do / don’t

• Do make size and chemistry unmistakable at a glance; use a disciplined grid and big numerals.
• Do standardize icons (devices, recycle, caution) and keep them consistent across SKUs.
• Don’t stack more than one primary and two secondary claims on the principal panel.
• Don’t imply certifications or capacities not verified; avoid “universal” claims.

Success criteria
Instant pick-right confidence in aisle and online; compliant labeling and scannable barcodes; clear separation between Alkaline and Rechargeable families; clean print across blisters, cartons, and kit boxes without rework.

Tone of voice
Clear, technical where needed, and trustworthy, helpful guidance without hype.