Value proposition
Real ingredients, steady energy, clean fuel that tastes good and goes anywhere.

Audience & personality
Active adults, students, and on-the-go professionals. Personality: energetic, honest, modern, and outdoorsy.

Creative direction
Create a cohesive packaging system across flow-wrapped single bars, 5-count multipack cartons, and 12-count display caddies that reads instantly on shelf and online. The look should be minimal yet bold, anchored by one unmistakable visual device that scales across flavors while keeping the master brand dominant.

Brand colours

Swatch	Name	HEX	Use
▉	Midnight charcoal	#1F2327	Primary wordmark, headings
▉	Alpine green	#2E6B5E	Core accent, flavor family A
▉	Canyon orange	#D47A3C	Accent, flavor family B / badges
▉	Granite gray	#7A868F	Body copy, dividers
▉	Snow	#F7F6F2	Light backgrounds, panels

Maintain AA contrast on Snow; use one accent hue per flavor for instant differentiation.

Brand constraints (must-haves)

• Brand name “RidgeLine.”
• Front: product name (“Energy Bar”), flavor, net wt (e.g., 1.9 oz / 54 g), and a small macro callout zone (e.g., 12 g protein, 5 g fiber).
• Back/side: Nutrition Facts, ingredients (descending weight), allergen statement (“Contains: …”), manufacturer/distributor info, lot/best-by, barcode, and recycling marks.
• Claims (e.g., gluten-free) only if substantiated; avoid clutter—one primary and two secondary callouts max.
• System must work on OPP/metalized film (flow wraps), paperboard cartons, and corrugated display caddies.

Deliverables & specs

Item	Details
Formats	Single bar flow wrap; 5-count carton; 12-count counter caddy; variety pack
Dielines	Flow wrap with fin & end crimps, reg marks, 3 mm bleed; carton & caddy dielines with glue flaps, 3 mm bleed
Print files	CMYK + up to 1 spot (brand accent); vector PDF/X-1a + layered source files
Variants	Peanut Butter Ridge, Blueberry Summit, Cocoa Almond, Salted Caramel + seasonal
Barcodes	UPC/EAN on single bars and cartons; maintain quiet zones
Regulatory	FDA/local compliant Nutrition Facts, ingredients, allergen, distributor, net quantity statement
Digital	E-commerce hero (front/angled), PDP detail set (panel close-ups), lifestyle thumbnails
Mockups	Shelf set, peg/vending view, open caddy, hand-held bar, and 3D spin per SKU

Production notes (film, sealing & board)

• Flow wraps: Specify OPP or metallized OPP; confirm cold-seal or heat-seal compatibility. Keep critical text ≥6 mm from fin and end crimp; avoid dark solids at seal jaws to reduce scuff. Minimum live text 5 pt; no strokes <0.4 pt. Provide unobstructed date/lot code field.
• Cartons/caddies: FSC paperboard; matte AQ or soft-touch optional. Ensure front lip height on caddy preserves billboard read.
• Color control: Avoid heavy gradients on film that can band; verify barcode contrast on both substrates.

Do / don’t

• Do make flavor differentiation instant via a single accent color and icon/ingredient cue.
• Do test legibility under fluorescent retail light and on glossy film glare.
• Don’t crowd the principal display panel with claims or dense copy.
• Don’t rely on photo textures that muddy at small sizes.

Success criteria
Recognizable from 2–3 meters and compelling at thumbnail size; consistent master brand with unmistakable flavor cues; compliant labeling with scannable barcodes; clean results across film and board without rework.

Tone of voice
Straightforward, motivating, and trustworthy, adventure-ready without hype.