Value proposition
Fresher spice, brighter flavor, transparent sourcing with blends that make every dish snap.

Audience & personality
Busy home cooks, food-curious shoppers, and meal-prep enthusiasts. Personality: bold, trustworthy, modern, and kitchen-friendly.

Creative direction
Create a cohesive packaging system across glass jars with sifter lids, resealable stand-up pouches (refills), and an optional counter display carton that reads instantly on shelf and online. The look should be minimal yet punchy, anchored by one unmistakable visual device that scales across spices and blends while keeping the master brand dominant.

Brand colours

Swatch	Name	HEX	Use
▉	Charred slate	#2B2F34	Primary wordmark, headlines
▉	Parchment	#F5F1E8	Background panels, light fields
▉	Paprika	#C74A34	Spice family A (chiles/paprika) accents & badges
▉	Turmeric	#D0A11F	Spice family B (roots/earthy) accents
▉	Herb green	#3E8A5E	Spice family C (herbs/green) accents

Maintain AA contrast on Parchment; use one accent hue per SKU for instant recognition. Avoid neon tones that shift under warm retail lighting.

Brand constraints (must-haves)

• Brand name “SnapSpice.”
• Principal display: spice/blend name, net weight (oz / g), and a small heat/usage cue (e.g., Mild/Medium/Hot or “Great on veg & eggs”).
• Back/side: ingredient list (descending by weight), country of origin or “multi-origin” note, best-by/lot code, manufacturer/distributor info, barcode, and allergen statement if applicable (e.g., Processed in a facility that also handles…).
• Nutrition Facts only where required by market/pack size; otherwise optional.
• Tamper evidence required (shrink band or induction seal).
• System must work on wrap labels for jars and high-barrier refill pouches; both must survive grease and humidity.

Deliverables & specs

Item	Details
Formats	Glass jar 80–120 ml with shaker/flip cap; refill pouches 50–200 g; 6–12 unit PDQ display
Dielines	Jar wrap label (front/back or full wrap) with 3 mm bleed; round lid label; pouch with zipper, gusset, tear notch, 3 mm bleed; PDQ tray with glue flaps
Print files	CMYK + up to 1 spot (accent family color); vector PDF/X-1a + layered source files
Variants	Core singles (Smoked Paprika, Cumin, Oregano, Chili Flakes) + blends (Everyday Roast, Green Rub, Fire Salt)
Barcodes	UPC/EAN on jars and pouches; master carton barcode optional
Regulatory	Ingredient list, origin, allergen advisory, best-by/lot, distributor info; Nutrition Facts if required
Digital	E-commerce hero (front/angled), PDP detail set (back-of-pack, sieve detail), lifestyle thumbnails
Mockups	Shelf set, peg hook, hand-held jar/pouch, open PDQ tray, and 3D spin per SKU

Production notes (jars, labels, film & display)

• Jar labels: Oil- and moisture-resistant film (PP/PET) with permanent adhesive; minimum live text 5 pt; avoid strokes < 0.4 pt. Reserve top clearance for shrink band.
• Pouches: High-barrier film suitable for aroma retention; matte or soft-touch optional. Keep live text ≥3 mm from zipper, seals, and notches; nitrogen flush compatible where used.
• Color & traps: Avoid heavy gradients that band on film; verify barcode contrast on textured boards and films.
• Operations: Unobstructed zone for lot/best-by inkjet; optional QR linking to farm story and recipe ideas.

Do / don’t

• Do make spice/blend differentiation instant via a single accent color and concise usage cue.
• Do test legibility on curved glass, glossy films, and under warm store lighting.
• Don’t crowd the front with claims, limit to one primary and two secondary callouts.
• Don’t rely on busy photo textures that muddy at small sizes.

Success criteria
Recognizable at 2–3 meters and compelling at thumbnail size; consistent master brand with unmistakable SKU cues; compliant labeling with scannable barcodes; clean print across jars, pouches, and PDQ displays without rework.

Tone of voice
Bold, clear, and helpful, chef-curious without jargon; practical without losing flavor.